Not everything matters equally

What is the highest leverage?

Original video by Deya: https://www.youtube.com/watch?v=6EP6Iv4qffs

Based on the book The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results

Beyond software projects, there has been anuncanny observation

1. Success as doing the right thing — not doing everything right
2. Asking right questions — in contrast, ask wrong questions, get wrong answers

Examples of how to to get big, specific questions with negative examples

Examples of big + specific questions for zero-to-one

• How to get $x (say $1000) to validate my product
• How to get a 95% conversion rate
• How to get first paying client of $100?

3. Ask the magic question — What is the one thing I can do such that by doing it, everything else will be easier or unnecessary?

• For Deya: focusing purely on YouTube basically helped her to filter and get inbound leads for networking (in her words: “networking without networking”, getting fulfilment of growing a community, getting brand sponsorships)
• Commitment to YouTube was a “laser beam” to give her extra time to do other things. This particular video…