We all need to get information out to an audience at some point. What tools do we have? — In this piece, I will explain a few things: Why bother with an email marketing tool Option 1: Personalise.gov.sg Option 2: Postman.gov.sg Tldr: which tool to use? For long term audience management and users with email marketing experience, consider personalise.gov.sg For ad hoc email blasts, postman.gov.sg is a lot more…